The rushed buyer
Earn enough space for one useful question. Keep the first exchange short and relevant.
THE PRACTICE FLOOR / SAY IT OUT LOUD
Pressure.
Without the stakes.
You can know what to say and still freeze when the buyer interrupts. Give yourself somewhere to work through it.
Try an opening ↓01 / ONE MOMENT. TWO DIRECTIONS.
You have
thirty seconds.
A busy owner picks up. Your first job is to make the conversation relevant.
SCRIPTED EXAMPLE · NO MICROPHONE NEEDED
“I’m on a job.
What’s this about?”
Choose an opening to see what it does to the conversation.
02 / TRAIN A MOMENT, NOT A MONOLOGUE
The call won’t
follow your script.
The gatekeeper
Find a clear, respectful way to establish who owns the problem and what should happen next.
The objection
Understand what sits behind the answer before reaching for a rebuttal.
KNOWLEDGE INTO INSTINCT